Traulsen Retires Centerline Brand, Relaunches Product Line as C Series

Ft. Worth, TX (February 2, 2026) – If you’ve trusted Centerline by Traulsen in your kitchen, you already know what it delivers. Now, that same dependable refrigeration is stepping forward with a clearer identity. Traulsen has announced the retirement of the Centerline by Traulsen brand and relaunched the product line as the Traulsen C Series.

What’s changing is the name. What’s not, is everything operators count on.

This transition represents a change to branding only. There will be no changes to product design, performance, specifications, or manufacturing. Customers will continue to receive the same dependable refrigeration they trust, now presented under a more recognizable Traulsen identity, including all stainless-steel exterior and interior construction.

The Traulsen C Series is designed for kitchens that need equipment to work as hard as they do. It offers an economical way to bring Traulsen reliability into everyday operations, delivering consistent performance, durability, and smart, long-term value.

“For over five years, the Centerline by Traulsen product has delivered dependable refrigeration, engineered and hand assembled in Fort Worth, TX. Now fully part of the Traulsen lineup, it’s more clearly aligned with the rest of our products—made in the same place, with the same uncompromising quality. Easier to recognize. Same performance our customers trust,” says Hailey Elting, Traulsen C Series Business Unit Manager. 

Formerly branded as Centerline by Traulsen, the rebrand to Traulsen C Series has already taken place in production and is illustrated across Traulsen’s website and resources, giving customers clearer access to product information and support. Customers can expect a seamless transition with no disruption to ordering, availability, or service.

Now branded where it belongs: Traulsen C Series.
The same trusted performance, unmistakably Traulsen!

To learn more about the Traulsen C Series and see where it fits in your kitchen, visit Traulsen.com.

About Traulsen
Traulsen, an ITW Food Equipment Group brand, has been providing the most trusted refrigeration equipment for foodservice and food retail operations since 1938. Traulsen offers a broad refrigeration product offering that includes reach-ins, roll-ins, undercounters, blast chillers, prep tables, merchandisers and milk coolers. Traulsen is part of ITW Food Equipment Group LLC (a subsidiary of Illinois Tool Works) and is proud to be an ENERGY STAR® Partner of the Year since 2008. To learn more about Traulsen, visit Traulsen.com or connect with us on Facebook at Facebook.com/Traulsen.